BATES MOTEL


DRAMA

THE CHALLENGE

How do you launch a show based upon one of the most well known films of all time but market it as a show that stands on its own and not just another remake?


THE SOLUTION

L U S S I E R  created a series of spots and off-channel pieces designed to show this is not your parents’ Psycho, but a re-imagining set in a dangerous, modern world focused on the relationship between a loving mother and her adoring son.  
L U S S I E R  worked closely with the A&E creative team to produce and shoot launch campaigns, episodics, BTS “Inside the Episodes”, short films for Comic-Con and bridge content for all 3 seasons.


A&E – “SANDMAN” SEASON 2 LAUNCH :30

 

 

A&E – “SLEEPING” SEASON 3 LAUNCH :30

 

 

A&E – “BOOM, BOOM” SEASON 3 LAUNCH :30

 

 

A&E – “WHO IS NORMAN” SEASON 2  :30

 

 

A&E – “BTS TRAILER”  SEASON 1  2:30

 

 

UNIVERSAL – “INTERNATIONAL TRAILER” :60

 

 

A&E – “COMIC-CON SHORT”  4:29

 

 

BRIDGE CONTENT – “MISS WATSON SEX TAPE” 2:30

 

 

A&E – “SAFE WORD” – SPEC :30

 

 

A&E – “HOME” – SPEC :30

 

 

 


THE RESULT

A&E’s highest rated show in the demo ever.