To create a Tease Campaign that would generate interest and pique curiosity in an unusual new drama.
L U S S I E R mined some of the most intriguing and provocative images and moments from the show and reimagined them as promos. We turned each of these moments into their own concept and by adding graphics, sound design and our own editorial style, we created a series of spots that left audiences wanting to see more.
USA – “IT’S HAPPENING” :10
USA – “SOCIETY” :40
USA – “ROUGH NIGHT” :20
USA – “BINGE HYPE” :20
It became the No. 2 scripted series premiere on cable in adults 18-49 for that year, winner of two Golden Globes, and USA’s breakout hit of the season.