THE RETURNED


DRAMA

THE CHALLENGE

In a sea of premium cable dramas focused on the undead, how do you prove to the audience that The Returned is not just another zombie horror show?


THE SOLUTION

L U S S I E R  began by creating a series of character spots exploring the complex relationships between those who have returned from the dead and the living who have been affected by their death. Death is just the beginning…


 

“VICTOR” :30


Our next phase of the campaign was designed to focus on the quiet moments and raw emotion that take place in this serene mountain town. Not all questions have answers.

 

CHANGE THE WORLD” :60


The world The Returned creates is filled with questions about our very existence. What if death is not the end?

 

SECRETS”  :60


“Create The World” was a behind the scenes theatrical trailer that gave audiences their first look at the haunting world of The Returned.

 

“CREATING THE WORLD”  2:10


 The Returned was to premiere directly after Bates Motel Season 3 on Mondays. We produced a theatrical trailer to link them together and promise one creepy night.

 

“THE RETURNED + BATES MOTEL THEATRICAL COMBO”  2:30

 

 


 

THE RESULT

The Returned campaign broke through the clutter. With millions of social media impressions, The Returned premiered in the top 20 in all cable for Monday night.